
by BRAIN Staff originally posted on Bicycleretailer.com
SAN JUAN CAPISTRANO, CA (BRAIN) – The organizers of Interbike are hosting electric bike manufacturers and journalists at an event that will showcase pedal-assist bikes. The Electric Bike Media Event is set for February 12-13 at the Terranea Resort in Rancho Palos Verdes, an affluent beachside community south of Los Angeles.
“It’s no secret that electric bike sales are exploding in Europe and Asia and are creating both a new revenue stream and a different, unique consumer for bicycle retailers,” said Pat Hus, Interbike’s managing director, adding that in the U.S. it’s been a slower trend because consumers aren’t aware of the product.
“We felt that the timing was right to create this initiative and ultimately raise the awareness of the electric movement,” Hus said.
Hus hopes to draw up to 15 e-bike brands and sponsors. These companies will have the opportunity to introduce their products and technologies to consumer media and have them test ride their bikes on scenic coastal roads. So far SRAM, Prodeco, Easy Motion USA, Currie Technologies and Bikes Belong have signed on and Hus said several others are interested.
Hus has hired a PR firm in Beverly Hills to invite and draw in writers from endemic and non-endemic media and national as well as regional publications.
Speakers will include Bill Moore, editor-in-chief of EVWorld.com, who will provide global market data and an overview of the e-bike market and technologies, and Bruno Maier from Bikes Belong who will talk about the growth in bike facilities and the role e-bikes bikes play in getting more people on bikes. Also supporting the event is the Light Electric Vehicle Association.
Local retailers are invited to take part after 2 p.m. and are encouraged to register.
Bicycle Retailer and Industry News is a supporting sponsor and will produce a special e-bike supplement with an event recap, photo pages and articles on what retailers should know about selling and servicing e-bikes. “I firmly believe there’s a place for electric bikes within the IBDs of North America, and we have to make every effort to educate them on the segment,” said publisher Marc Sani.
Currie Technologies president Larry Pizzi applauded Interbike’s decision to launch the event.
“We have to be proactive in educating the public on the benefits of electric bike technology,” he said. “There’s a misnomer that electric bikes are like scooters or mopeds, but these machines are bikes first and foremost that give an assist when the pedaler needs it most. We need to change this perception and this event is the perfect platform.”
More information: www.Interbike.com.

For Jeff Bernards, e-assist saved cycling
Friday, May 4th, 2012For Jeff Bernards, e-assist saved cycling
Originally posted by Jonathan Maus (Publisher/Editor) at www.bikeportland.org on May 3rd, 2012 at 12:31 pm
(Photos © J. Maus/BikePortland)
Chronic foot pain threatened to make cycling unbearable for 56-year old southeast Portland resident Jeff Bernards. Now, after installing an electric-assist kit on his bike, he’s riding again. And loving it.
Bernards is a veteran of local bike events. Years ago he started the “Get Lit” program to give out free bike lights to those in need (the program has since been taken over by the Community Cycling Center). He also loves leading bike tours. He’s taken a group of Portlanders on a three week bike tour in Death Valley, California and he’s led numerous overnight bike trips to Oxbow Park. More recently, Bernards has worked tirelessly to get a ban on studded tires on the Oregon ballot.
This man never quits, and his feet have paid the price.
Then about six years ago, while leading a bike tour around Mt. Hood, Bernards suffered an overuse injury on his foot due to some awkward pedaling on a long climb. He was later diagnosed with plantar fasciitis. The pain subsided for years, he says, but when his studded tire ban effort ratcheted up, he found himself walking all over town gathering petition signatures.
“When we got the Studded Tire Initiative signature sheets I hit the streets hard, too hard,” Bernards shared.
All that walking re-ignited his plantar fasciitis. Walking has been painful for him since December and since then he’s been driving almost everywhere. “I basically haven’t bike for four months.”
Bernards had never ridden an e-bike until a recent trip to Paris, where he rented one on a whim from a bike shop to visit the sites. He loved being able to keep up with auto traffic. In what he calls “the most dangerous city” he’s ever biked in, the power of the e-bike made him feel, “a little less vulnerable.”
When he returned to Portland, Bernards did some research on e-assist kits and ended up at The eBike Store in north Portland. With the help of e-bike expert and owner of The eBike Store, Wake Gregg, Bernards ended up purchasing a 350 watt, geared front-hub motor kit from a company called eBikeKit.
Bernards decided to upgrade to a 48 volt, 20 amp hour battery to go with the motor and he had a custom battery case made. The battery was about $700; but it’s good for 3,000 charges and Gregg says it will get about 30 miles each charge. Bernards figures he spent about $1,200 total on the system.
He picked up the bike last week and, judging from his smile and his first impressions, it was worth every penny.
“I went to the hardware store last night and filled my panniers with stuff,” Bernards told me via email yesterday, “Then I hauled it home, without the car, which I would have taken before I had the new e-bike.”
With its powerful battery, the bike really has some pick up (I gave it a whirl myself through the streets of Old Town last week and it was quite a thrill). Bernards sees it as “an affordable electric car,” especially when he attaches his trailer for extra cargo capacity.
And for those purists who still look down on electric-assisted bikes; Bernards says, “Hey, we’re all getting older. Last year at this time, I just finished riding 700 miles from Death Valley to San Diego. Less than a year later, I could hardly walk.”
— Is that thing legal? I thought you might ask. Read our post from August 2010, E-bikes, the law and you for more on the legality of e-bikes.
Posted in E-Bike Insight & Opinion, E-Bike News, E-BikeKit Blog, News Commentary | Comments Off